Email Analytics
Track how your broadcasts and sequences perform with open and click metrics.
How Tracking Works
When you send emails through Session, we automatically track:
- Opens - When a recipient opens your email
- Clicks - When a recipient clicks a link in your email
This data helps you understand what content resonates with your audience.
Viewing Analytics
Broadcast Analytics
After sending a broadcast, view its performance:
- Go to Pages in the main navigation
- Open the page you broadcast
- Look at the Distribution History section
- Click on a broadcast to expand its analytics
| Metric | Description |
|---|---|
| Sent | Total emails sent |
| Opens | How many recipients opened the email |
| Open Rate | Percentage of recipients who opened |
| Clicks | How many link clicks occurred |
| Click Rate | Percentage of recipients who clicked |
Sequence Analytics
Track how each email in a sequence performs:
- Go to Collections
- Select a collection with an active sequence
- Click Sequence Status
- View per-email open and click rates
Email Dashboard
Get an overview of all email activity:
- Go to Admin in the navigation
- Click Email Analytics
The dashboard shows:
- Total emails sent (last 30 days)
- Overall open rate
- Overall click rate
- Recent broadcasts with performance metrics
- Active sequences
Understanding Your Metrics
Open Rates
Open rates typically range from 30% to 70% depending on your audience and content. Higher rates suggest:
- Strong subject lines
- Engaged audience
- Relevant content
How Opens Are Tracked
Opens are tracked via a tiny invisible image in the email. Some email clients block images by default, so actual opens may be higher than reported.
Click Rates
Click rates show how compelling your calls-to-action are. They're calculated as a percentage of sent emails (not opens).
A 5-15% click rate is typical for engaged audiences.
Tips for Better Performance
Improve Open Rates
- Write clear, specific subject lines
- Send at consistent times
- Segment your audience for relevance
Improve Click Rates
- Make links prominent and descriptive
- Include one clear call-to-action per email
- Place important links early in the email
Privacy Notes
- Analytics data is aggregated—you see totals, not individual behavior
- Members can still unsubscribe at any time
- Tracking follows industry-standard practices used by all major email platforms